What is the Agent Platform Program?

As the face of the Lifeline Program, agents are the largest distribution group in the industry. 

The Agent Platform Program is an initiative to assure individual representation and recognition for agent advocates within the industry.


Why NaLA Needs an Agent Platform Program

NaLA believes the continuation of its vision is dependent on “one mission, one voice.”

Agent engagement within NaLA is imperative to:

  • Bring perspective to what is best for the Lifeline program and the communities it serves.
  • Help understand what agents need from their industry partners.
  • Acquire the resources necessary to lead the charge in assuring the continuation of the industry.
  • Provide training, information, and other resources for independent field agents.

Why Join NaLA’s Agent Platform Program?

Agents represent the largest distribution group within the industry. Agent engagement within NaLA is a crucial resource to inform what is best for the Lifeline program and the communities it serves. The platform established by this new program gives agents the ability to self-regulate, collaborate, gain recognition, and represent the large agent base operating in the Lifeline industry.


The Agent Council will consist of APP members who will collaborate with NaLA board members and other industry decision-makers to ensure NaLA recognizes the needs of field agents.


APP members will be recognized as trustworthy and dedicated advocates in the industry. NaLA will recognize agents with outstanding performance in the industry.


Agent dues will support the Agent Council & the Regulatory and Government Affairs Committee (RAGAC). RAGAC funding supports NaLA’s legal, regulatory, and training resources.

Interested in joining the NaLA Agent Platform Program (APP)?

Fill out the form below and a NaLA representative will be in touch.

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Sullivan DemarestAgent Platform Program (APP)